About
Built on Vision, Strategy, and Creativity
Polpo Group is an international management collective built on vision, strategy, and creativity. We never stand in front of or behind our clients, we stand beside them.
Our mission is to see the whole picture, plan for the long term, and always protect the client’s best interests.
We build sustainable careers through structured three-to-five-year plans in which professional goals, revenue streams, personal well-being, and quality of life are clearly defined.
For us, success is not simply about reaching new heights. It is about creating the balance required to remain there.
Our clients should be able to perform at the highest level while still having space for family, rest, travel, recovery, and creative freedom. A career can only be sustainable when the person behind it is well.
We represent a carefully selected group of clients. This allows us to provide genuine focus, presence, and commitment. With roots in Sweden and a strong international network, we open doors to brands, productions, stages, and markets around the world.
Leadership
Experience from Every Side of the Industry
Gabriel Lázár
Manager
Gabriel Lázár has worked across music, television, film, fashion, live entertainment, PR, and international brand development. His experience includes roles as a manager, agent, deal broker, strategic adviser, and executive producer.
One of Gabriel’s defining strengths is his experience on both sides of the entertainment industry.
On the production side, he has booked and worked with actors, artists, influencers, and public figures for television programmes, campaigns, live events, and branded productions. On the representation side, he has negotiated with many of the same companies and production teams on behalf of talent.
This dual perspective allows him to identify risks early, understand the commercial objectives of every party, secure stronger agreements, and ensure that the client enters each negotiation from the strongest possible position.
Gabriel has extensive experience in negotiation, entertainment law, intellectual property, PR, strategic communication, and brand positioning. His studies in advertising and brand strategy have given him a strong understanding of market dynamics and how individuals can be positioned without compromising their identity or long-term value.
A central part of his work is developing long-term strategies for creators and companies, transforming talent into sustainable brands, businesses, and intellectual property.
Through a combination of commercial insight, creative vision, legal understanding, and communication expertise, Gabriel creates structures in which both the career and the person behind it can grow.
Andres Moreno
Manager
Andres Moreno brings more than 25 years of international experience in marketing, sales, partnerships, and business development across music, fashion, film, television, and culture.
He understood the value of relationships and networks early in his career. As a nightclub director at several prestigious venues, he worked with leading DJs and developed relationships with artists, brands, executives, and cultural figures. This became the foundation of a career combining creativity, commerce, and strategy.
Andres has led and contributed to major projects involving MTV, Nike, Paris Saint-Germain, Warner, Red Bull, Gillette, and Coca-Cola. He also co-founded Soundtelling, later renamed Third Ear Studio, which developed into one of Scandinavia’s most influential podcast studios with an international reach.
His background combines corporate leadership with entrepreneurship, allowing him to move naturally between global companies and independent creative projects.
Andres specializes in creating partnerships between talent, brands, and media platforms. His objective is to build collaborations that are commercially successful, culturally relevant, and strategically valuable.
His work also includes rights negotiations and intellectual property strategy, helping artists, creators, and companies maintain long-term control of their creative assets and revenue streams.
His key achievements include securing commercial partnerships for Paris Saint-Germain during Zlatan Ibrahimović’s final season at the club and delivering award-winning international campaigns for Nike, Gillette, and Coca-Cola during his time at MTV.
Today, Andres combines his global network, cultural understanding, and expertise in media, rights, partnerships, and business development to position clients strongly on the international stage.
His career is defined by creative instinct, commercial intelligence, and an exceptional ability to transform relationships into meaningful, long-term opportunities.